CLIENT PATHWAYS

Five structured pathways. One for every entry situation.

The Mandate is flexible, but most serious entries fall into one of five patterns. Each pathway pre-structures engagement around a specific objective — so you know where you are and where to go.

Start with a pathway. Expand into a full Trade Execution Mandate as scope grows.

 

CLIENT PATHWAYS

Five structured pathways. One for every entry situation.

The Mandate is flexible, but most serious entries fall into one of five patterns. Each pathway pre-structures engagement around a specific objective — so you know where you are and where to go.

Start with a pathway. Expand into a full Trade Execution Mandate as scope grows.

01

Entry Validation & Market Architecture

Market demand validation, regulatory feasibility, distributor landscape analysis, and a landed-cost model — culminating in a go/no-go entry recommendation before capital is committed.

For: Manufacturers or investors exploring Ghana entry before full capital commitment.

DURATION

6–8 weeks

DELIVERABLE
Entry validation report + strategy call

02

Launch Governance & Channel Activation

Distributor commercial structuring, launch sequencing, go-to-market activation, pricing governance, and 90-day performance tracking against defined KPIs.

For: Companies ready to enter with a partner distributor but needing execution discipline.

DURATION

3–6 months

DELIVERABLE
Launch plan + monthly governance + 90-day review

03

Local Manufacturing Pathway

Co-packing partner identification, manufacturing feasibility, localization timeline and cost structure, industrial enablement, and a transition plan from import to local manufacture.

For: Companies planning to co-pack or manufacture locally in Ghana.

DURATION

6–12 months

DELIVERABLE
Feasibility report + co-packer matrix + transition plan
 

04

Institutional & Investor-Backed Programmes

Structured development programming, governmentally-aligned execution, performance governance for institutional stakeholders, and impact measurement across employment, export value, and industrial contribution.

For: DFIs, development banks, government agencies, and export promotion bodies.

DURATION

12–36 months

DELIVERABLE
Programme roadmap + quarterly dashboards
 

05

Africa–Caribbean Trade Capability

Export readiness assessment, Ghana market entry strategy for Caribbean brands, corridor logistics and trade-finance structuring, and an ECOWAS expansion pathway post-Ghana.

For: Caribbean exporters and manufacturers seeking a West African route-to-market.

DURATION

3–6 months

DELIVERABLE
Export strategy + distributor shortlist + logistics structure
 

WHO WE SERVE

Four principal types. One operating standard.

Catema serves organisations where execution cannot be left to chance — each requires mandate-led delivery, not advisory output.

Your Situation Pathway Duration
Want To Validate Before Committing Capital Pathway 1 6–8 Weeks
Ready To Enter, Need Launch Control Pathway 2 3–6 Months
Want To Build Local Manufacturing Pathway 3 6–12 Months
DFI / Government Structured Programme Pathway 4 12–36 Months
Caribbean Exporter Seeking West Africa Pathway 5 3–6 Months

OUR MODEL

Start focused. Expand when scope grows.

Most market-entry failures are governance failures. Advisors recommend. Consultants analyse. Brokers transact. None of them own the execution sequence end to end.

A mandate is different. It assigns Catema operating responsibility across regulatory, distribution, pricing, and launch — with monthly governance, defined deliverables, and named accountability at every phase.

 

Pathway 1

Pathway 2

Mandate

Scope varies. Accountability does not.

REQUEST A MANDATE SCOPING CALL

Not sure which pathway fits?

A 45-minute scoping call identifies your situation and confirms the right pathway — or whether a full mandate is the better structure.

 

Scope varies. Accountability does not.